Privacy Policy

Last updated: June 2026

1. Introduction

Stilr SAS ("Stilr", "we", "our", or "us") is committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR) and applicable French law.

2. Data Controller

The data controller for your personal information is Stilr SAS, registered in France. You may contact us at contact@stilr.app for any data-related enquiries.

3. Data We Collect

When you use Stilr, we may collect the following categories of data:

• Account data: name, email address, and authentication credentials
• Wardrobe data: photos of clothing items you upload, along with metadata (colours, categories, occasions) generated by our AI
• Usage data: outfit history, preferences, interactions with AI recommendations, and in-app behaviour
• Device data: device type, operating system, app version, and unique device identifiers
• Location data: approximate location, used solely to contextualise weather-based outfit suggestions (collected only with your explicit consent)
• Transaction data: in the event of resale transactions facilitated through the App

4. How We Use Your Data

We use the data we collect to:

• Provide and improve the Stilr service, including AI-generated outfit suggestions
• Personalise your experience based on your style profile and usage history
• Train and improve our AI models (using anonymised or aggregated data only)
• Facilitate resale transactions between users
• Send you transactional communications (e.g. account notifications)
• Comply with our legal obligations

5. Legal Basis for Processing

We process your personal data on the following legal bases:

• Performance of a contract: to provide the App's core features
• Consent: for optional features such as location-based suggestions and marketing communications
• Legitimate interests: for product improvement, fraud prevention, and security
• Legal obligation: where required by applicable law

6. Data Sharing

We do not sell your personal data. We may share your data with:

• Service providers: cloud infrastructure, AI model providers, and analytics partners acting as data processors under our instructions
• Affiliate partners: only anonymised, aggregated data for commission tracking — no personally identifiable information is shared
• Legal authorities: where required by applicable law or court order

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the service. Upon account deletion, your data is permanently erased within 30 days, except where retention is required by law.

8. Your Rights

Under GDPR, you have the following rights:

• Right of access: request a copy of the data we hold about you
• Right to rectification: request correction of inaccurate data
• Right to erasure: request deletion of your personal data
• Right to restrict processing: request that we limit how we use your data
• Right to data portability: receive your data in a structured, machine-readable format
• Right to object: object to processing based on legitimate interests
• Right to withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, contact us at contact@stilr.app. You also have the right to lodge a complaint with the CNIL (Commission Nationale de l'Informatique et des Libertés) at cnil.fr.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure.

10. Cookies & Tracking

The Stilr App does not use third-party advertising cookies. We may use essential analytics to understand how the App is used and to improve performance. You can control permissions directly through your iOS device settings.

11. Children's Privacy

Stilr is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes through the App or by email. Your continued use of the App after such changes constitutes your acceptance of the updated policy.

13. Contact

For any privacy-related questions or to exercise your rights, please contact us at contact@stilr.app.